In a career marked by foresight and leadership, Jena has been at the forefront of a transformative era in the wine industry. Her strategic vision as an executive at WineDirect revolutionized direct-to-consumer sales, enabling small-scale vintners to connect with a global audience. Under Jena's guidance, WineDirect not only achieved a staggering $100 million+ in sales but also became the industry vanguard, offering comprehensive e-commerce and fulfillment solutions to over a thousand wineries.

With her extensive experience working with renowned wine portfolios and a deep understanding of the nuanced challenges faced by wineries, Jena has become an influential figure in the world of wine. As WineDirect's Senior Vice President of Sales, she has been a driving force for inclusivity, dedicating her platform to amplify wine professionals and creators of color. This commitment to diversity is the heartbeat of UrbanVino, a venture conceived by Jena to nurture and showcase the talents of underrepresented vintners. She also launched her own Grand Cuvée Sparkling wine in 2023.

Jena's pursuit of excellence extends beyond her professional endeavors. She serves as US Ambassador to Liquid Icons and is a celebrated wine consultant and mentor, avid reader, tennis hopeful, and a traveler who appreciates the beauty in life's simplicities. As a devoted mother to three adult children, she embodies the balance between personal fulfillment and professional success. Jena holds a Global Executive MBA from the prestigious Trium alliance, making her a distinguished alumna of HEC Paris, the London School of Economics, and NYU Stern.

Discover more about Jena's vision for a more diverse and dynamic wine industry on her podcast, 'The UrbanVino Experience,' where she delves into the stories behind the labels, sharing insights and inspirations from the world of wine.