Martin Reyes

Co-Founder, Master of Wine

A first-generation American, Martin has been in wine since 2002, having held influential roles in many sectors of the industry, including wine director, importer, educator, international judge, occasional writer, and accidental winemaker. His wine story began with an over-indulgent Parisian dinner as a Stanford undergrad; soon after he was stocking shelves at K&L.

In 2011, Martin became the principal buyer for national wine club programs including The New York Times, Food & Wine Magazine, Williams-Sonoma-Wine, and was named one of Wine Enthusiast’s Top Forty under Forty Tastemakers in 2015. That same year he spent time working a harvest at Salomon Undhof.

Today, Martin directs production for Sonoma-based Peter Paul Wines and heads Reyes Wine Group LLC, consulting for businesses across the full supply-chain; clients have included Copa Fina Wine Imports, Vivino.com, and Vice Versa Wines. He has worked with Spottswoode Estate in various capacities over the years, most recently collaborating on adaptation and mitigation initiatives related to climate change.

In 2018, Martin launched Reyes Selections, a small import portfolio based in the East Coast, and happens to be the only Master of Wine of Mexican descent in the world. During his spare time, Martin teaches WSET Diploma courses with GrapeExperience.com, attempts to become fluent in a fifth language, and unfortunately for his family and dinner guests, has become an avid purveyor of dad humor.